Emerging research is highlighting a serious concern when it comes to many makeup brands that use harsh chemicals and substances in their products. Because the full effects of these ingredients are not yet known, many brands choose to continue using potentially unsafe components until legally forced to do otherwise. Thankfully, there are a number of environmentally-aware and socially-responsible cosmetics companies that have opted for using natural and organic ingredients to deliver quality products that we can trust to be safe for our skin and planet.
If you’re looking for some new options that are revolutionizing the beauty industry, here are a handful of natural makeup brands to consider. Ultimately, we as consumers have the final say when it comes to what ingredients we’ll allow in our cosmetics and what substances we just won’t put up with. We let our voices get heard at the cash register when we refuse to buy unacceptable products.
In a free market, when there isn’t demand for unhealthy offerings, the lack of sales forces companies to either adapt their supply or exit the industry.
100% Pure is an aptly-named cosmetics brand with an entire inventory that doesn’t contain any synthetic chemicals, chemical preservatives, artificial colors, harsh detergents or unhealthy toxins. Additionally, there are no artificial fragrances contained in the beauty products either since items are scented naturally with ingredients like real fruits and pure essential oils.
The brand’s offerings are made of all-natural, organic and vegan products with everything featured in the various formulas being of food-grade quality so the makeup works great even on sensitive skin.
No added thickeners
The company also doesn’t believe in adding thickeners or emulsifiers to its products, which get added by other makeup brands as fillers that actually dilute the concentration and effectiveness of a cosmetic. Needlessly adding in extra components like water, alcohol and other chemical agents can make the product look bigger, but the act doesn’t actually deliver any value to the consumers.
Rich in antioxidants
Instead of relying on fillers, 100% Pure designs formulas based around antioxidants, which protect us from free radical damage. Harmful environmental pollutants and consequences face us each day in the form of elements like sun exposure and smoke, which accelerate the aging process, cause wrinkles and can even aid in the development of cancer. Fortunately, our bodies are able to use antioxidants to help protect against such unwanted advancements.
Although chemical preservatives can be extremely unhealthy, some makeup wearers are concerned that cosmetics without such ingredients will spoil quickly. 100% Pure has mastered the matter by using natural preservatives like anti-bacterial herbs and a proprietary blend of Japanese honeysuckle, thyme, oregano, goldenseal, rosemary and lavender that stabilizes the active ingredients and prevents oxidation.
One of the coolest aspects of 100% Pure is the fact that the brand offers fruit-pigmented makeup, products that are actually colored using the fruit pigments themselves. The Blackberry Mascara gets its dark purple hue from actual blackberry pigments. The Dark Chocolate Mascara actually has cocoa powder in it, the Peach Blush actually contains peach and the Cherry Sorbet Lip Gloss actually contains black cherry.
Full product line
Face products include a ray of choices among concealers, tinted moisturizers, foundations, powders, bronzers and luminizers. Tints, powdered blushes and pot rouges keep your cheeks looking freshly flushed while glosses, glazes, creamsticks, butters, balms and lip tints keep your lips feminine and flirty.
For eye makeup, the brand’s line includes a variety of powdered shadows, satin shadows, creamsticks, liners, mascaras and brow powder gels. You can also pick up a 100% Pure makeup brush, blending tool, eye cream or luminous primer in addition to the company’s nail polish line featuring a number of gorgeous colors.
To help give you an idea of pricing, the Healthy Skin Foundation With Super Fruits is $35, a tube of mascara is $21, a container of powdered blush is $28, a lip gloss is $15 and a nail polish is $12.
Organic wear from Physicians Formula
Organic Wear is a cosmetics line featuring ingredients of 100%-natural origin. Absolutely no harsh chemicals, synthetic preservatives, artificial fragrances, synthetic colors, genetically modified organisms or parabens go into the products, which are cruelty free and have 100%-recyclable packaging.
Beats the competition
Physicians Formula gives an interesting, side-by-side comparison of traditional makeup products versus the brand’s 100%-natural offerings by breaking down the ingredients that come in each mascara as an example. Whereas the traditional pick features synthetic solvents that can result in dry and brittle lashes, the all-natural formula relies on organic elements like orange water, aloe and cucumber to provide a hydrating and soothing coating that won’t break or dry lashes. A traditional pick contains synthetic polymers, preservatives and fibers that can cause clumping, brush build-up and eye irritation. The organic option features naturally-derived biopolymers and preservatives to deliver clump-free perfection without irritation.
When compared to synthetic fibers, organic products like rice protein, tapioca starch and beeswax are actually able to boost volume and create a buildable formula in a safer and more effective way. Traditional products often contain petroleum, which is a byproduct of oil production and can cause irritation to your face. The organic solution, of course, is free of such harsh substances.
You can find the inexpensive brand in drugstores, discount department stores and a variety of grocery stores. The first-ever 100% Natural CC Cream is only $14.95 and you can pick up a mascara for $9.95, a tinted moisturizer for $11.95 and a blush for $11.95. Additionally, you can find pressed powders and bronzers offered by the company as well.
If you’re not convinced by those two brands, you may alternatively like to try products from a natural-beauty brand named Lavera or Josie Maran Cosmetics, another amazing option that is known as luxury with a conscience.
Lavera is firm about shunning all synthetic preservatives, emulsifiers, fragrances and colors while Josie Maran products are famous for containing the key ingredient of 100%-pure, 100%-organic argan oil. It’s hard to go wrong with either brand.